Published on February 17th, 2014 | by admin
The World Of Xerox
The origins of the brand will also recognize as Xerox today began in 1903 as The M.H. Kuhn Company. Then in 1906 the Haloid Company was formed in New York producing photographic paper founded by Joseph C. Wilson and Chester Carlson.
Pursuing the concept of electrophotography in his spare time, Chester Carlson produced the first xerographic image in his New York lab as a handwritten notation of ’10-22-38 ASTORIA’. From there Chester successfully received a US patent for electrophotography in 1942 which was later termed ‘xerography’ – a technology that would revolutionise the world of document imaging.
The word ‘Xerox’ was trademarked for future use in 1948 and then eight years later The Haloid Company and The Rank Organisation Plc (UK) formed Rank Xerox as a joint venture to manufacture and market Haloid (later Xerox) equipment.
Rank Xerox initially produced equipment in Europe before expanding the manufacturing operation to Africa and Asia.
1959 marked the unveiling of the first automatic, plain-paper commercial copier which was known as the Xerox 914. This invention, which revolutionised the industry, was announced to the public in a television demonstration.
A listing on the New York Stock Exchange on 11th July 1961 emphasised the growth of the company and coincided with a new name for the business: Xerox Corporation. A joint venture with Fuji then followed in 1962 focusing on distribution as well as R&D initiatives.
Somewhat surprisingly, a commitment to sustainability began way back in 1969 when Xerox began introducing copiers with energy saving standards which was then followed a year later by the introduction of two-sided copying.
‘PARC’, (Palo Alto Research Center), opened in 1970 bringing together a team of experts in information and physical sciences to create the ‘The Office of the Future’. It was Xerox who created the term ‘Ethernet’ in 1973 to describe a proposed system capable of interacting workstations, files and printers via a coaxial cable within a local area network.
Emphasising further the significant role Xerox has played in IT related technology, they produced the first graphical user interface (GUI) in 1975 which was to influence PC interface design for many years to come.
1980 saw Fuji Xerox receive the Deming Prize accolade in recognition of advances in quality improvement and in 1982 they undertook toner studies to examine the long-term health effects of exposure to ink and toners.
Foreseeing the significant potential growth of the internet the seventh top-level domain name was registered in 1986 as www.Xerox.com. Then in 1993 a band named ‘Severe Tire Damage’ became the first musical group to broadcast live video and audio on the internet – performing at Xerox PARC.
A series of prestigious awards and technological innovations followed during the 1990’s and in the subsequent decade prestigious accolades including The National Medal of Technology, the U.S. government’s highest honour awarded to innovators of over 50 years outstanding contribution to modern reprographics, digital printing and print-on-demand industries.
The logo as it appears today was revealed in 2008 in vibrant red with lines that form an ‘X’ to represent the connection to customers, partners, industry and innovation, all the hallmarks of the company for over a century.