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Published on February 7th, 2020 | by Sam Rose

Why It’s Still Important to Send Greeting Cards

Do you send a card for birthdays, special events or just to catch up with friends and family? Here’s why it’s still important to send greeting cards!

Despite today marking National Send a Card to a Friend Day, it’s become easier for us as a nation now more than ever to rely on digital technology in order to carry out day-to-day communication.

While we might chat to our colleagues in person in the office or talk to members of our family once we’ve arrived back at home, we still have a reliance on texting and messaging when it comes to keeping up with some of our friends and more distant relatives.

But just as great as technology has become, there is still a great need for us to provide a more personable approach and keep the tradition of sending physical greeting cards to our friends and loved ones alive.

Here are a few reasons as to why it’s still important to send greeting cards.

Reasons Why It’s Still Important to Send Greeting Cards

Reason 1 – Writing Cards Can Improve Your Brain Power

Here is an often-lesser thought about benefit of writing out and sending greeting cards – it can help to improve your memory and brain power.

Several studies have been held and highlight the benefits of regularly writing out words and sentences compared to typing them, such as one featured in the Lifehacker article ‘Why You Learn More Effectively by Writing Than by Typing’.

In their feature, they explain further on how writing activates the Reticular Activating System (RAS).

“The RAS acts as a filter for everything your brain needs to process, giving more importance to the stuff that you’re actively focusing on at the moment – something that the physical act of writing brings to the forefront.”

Adding to this further, the author of ‘Write It Down, Make It Happen’, Henriette Anne Klauser, details how the RAS is the key to improving memory, citing:

“Writing triggers the RAS, which in turn sends a signal to the cerebral cortex: ‘Wake up! Pay attention! Don’t miss this detail!’

Once you write down a goal, your brain will be working overtime to see you get it, and will alert you to the signs and signals that were there all along.”

Reason 2 – It Keeps With Tradition

If you think about some of the most important events that happen each year or during your lifetime, how many times will you have sent a card (with or without a gift) to celebrate that occasion?

The second reason as to why it’s still important to send greeting cards is that it keeps in with a tradition that has been around for centuries.

Sending greeting cards can be traced back as early as Ancient Egypt times, where pharaohs conveyed many of their good thoughts, wishes and sentiments onto papyrus scrolls and would pass them on to their intended recipient.

It was also known that good wishes for the New Year were written down by many ancient Chinese emperors within their courts, as it was believed that this would help to keep the legendary monster ‘Nien’ at bay.

This was followed by the use of cards representing affection during the Middle Ages, as the rich and better off within Europe would present their potential true loves with Valentines cards or cards to ask them for their hand in marriage.

Of course, it wouldn’t be until 1840 however, as to when the act of mailing greeting cards to others really gained momentum.

The introduction of postage stamps meant that suddenly, greeting cards could be made affordable to all and would be the preferred way of celebrating important events such as birthdays and wishing others well at Christmas time.

After this?

Well, more and more entrepreneurs and businesses picked up on the popularity of greeting cards and the act of sending one to express our love, thoughts and best wishes soon became one of the main traditions which is still present in the world today.

Reason 3 – Greeting Cards Show We Care

When we see our family or friends in person, the easiest way to show we care about them and that we love them is either to tell them or hug/kiss them.

But what about when we are away from them or they are suddenly away from us?

While the temptation might lie in sending them an email, a text or an instant message on many of the social media networks out there, it’s difficult for us to truly convey our feelings in that moment to them.

Sure, we can message our friends to wish them a “Happy Birthday!” on an email, but don’t you feel that a Birthday Card featuring a personalised design or message will show them you mean it more?

And for new couples or for those celebrating a wedding anniversary, a text message congratulating them on their new or on a landmark year in their marriage is perfectly fine, but wouldn’t a card containing a couple of photos that you’ve taken from their special day or at a certain time in their life, attached with a special custom message really drive it home better?

It’s great that technology has advanced to the point that we can stay in touch with loved ones and cherished friends no matter where we are in the world.

But to show we are really thinking about someone close to us, the act of picking out a special card to highlight events and occasions or even crafting one ourselves, to then put it into an envelope with an affixed stamp, is surely the best way to show how much we truly care.

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