Published on October 16th, 2014 | by Sally Wenham

How To Use Social: Linkedin

Linkedin is the world’s largest professional networking site with over 300 million registered users across 200 countries. In the UK, Linkedin has 14 million registered user accounts and 4.9 million of those are active every month. There are currently 1.67 million UK SMEs registered on Linkedin and due to its more professional nature than other social networking sites like Twitter and Facebook, that number will continue to increase.

Linkedin is a great way for companies to increase their network and cement existing business relationships. Here at the Post Office Shop, we would like to provide some tips on how to go about doing this:

Join and Participate in Linkedin Groups

There are many Linkedin groups out there which are available to join. However, there is a serious case of quality over quantity when it comes to joining Linkedin groups. Assess groups to find ones which are targeted to the industry that the company is in and join those specific groups. Once those groups have been joined, content can then be submitted to demonstrate expertise as an opinion former. Great content to share would be how-to guides, articles and blog posts which contain subjects relevant to each group.

For example, a graphic design company could join groups based around that subject and then post how-to guides on creating the latest emerging graphic using 3D printing techniques.

Create A Linkedin Group

By starting a Linkedin group for certain followers, there is the opportunity to create a community for companies and individuals which not only the company would like to engage with, but also who would find value from engaging with one another – for example to potentially collaborate with in a formal business arrangement.

This social media platform also allows small polls of up to five questions to be posted into Linkedin groups for free. This can be a great way to gather top line market intelligence which could potentially be invaluable to a small business owner.

Ask For Testimonials

As a means of demonstrating trust, as well as enhancing reputation and credibility, testimonials and reviews are a great way to promote good work which a company has done. By promoting product and services on the company page, there is the opportunity for members of the professional network to recommend them. This serves as a method of word of mouth marketing which most importantly is free and also often effective!

Get Employees Involved

A company can increase its brand awareness by allowing multiple employees to interact with its Linkedin users. The key to doing this is to train those employees on how to use the platform correctly, communicate in a tone of voice which accurately represents the brand and network on the company’s behalf.

When multiple company representatives are involved in interacting on Linkedin, it creates a large extended network and will increase the potential amount of visibility for the company.

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