Published on December 2nd, 2013 | by admin
Are You Ready To Click And Buy For Christmas Gifts On ‘Cyber Monday’?
Today is expected be the busiest online shopping day in history with Visa expecting a staggering £450m to be spent as over seven million online transactions take place in just 24 hours.
So why today? Cyber Monday can be explained by the fact that for most, the last payday before Christmas was last week and consumers have spent the weekend browsing the internet for gifts and are now ready to purchase mindful that Christmas is fast approaching.
Whilst for the rest of the year, under normal circumstances, our own poll shows that most people tend to use the internet to purchase items weekly (29%) or monthly (36%), these trends change dramatically in the lead up to Christmas.
Figures suggest that more will be spent online than on the high street but don’t expect shopping centres up and down the country to be deserted this Christmas – far from it. Huge numbers of shoppers apparently will still go into a store and look at a product before actually ordering it online. As our own poll demonstrates, shoppers use price as their main buying criteria online (59%) and will shop around for a competitive deal for the product they have already identified previously on the High Street.
The rising demand for retailers to provide a click-and-collect service highlights the inconvenience that some shoppers perceive for larger delivery items which require them to be at home for time slots which can be vague and inaccurate.
Our survey of online shopping habits has found that as alternative to click-and-collect and home delivery which is often problematic for the vast majority of people in full-time employment, we’ve discovered the solution for many lies in online orders being delivered to work instead.
Whilst receptionists may not like it, according to research we’ve conducted, more and more employers are allowing their staff to have personal items delivered straight to their desks! We found that almost a third of 25-34 year olds (30 per cent) said they intended to have items re-directed to their work address with more than a quarter of 35-44 year olds (27 per cent) also taking this approach. In fact only two per cent of employees we asked said that they were aware of a policy at work which actively discouraged their staff to use their work address for delivery of items ordered online.