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Published on February 20th, 2015 | by admin

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Facts And Figures For Fairtrade Fortnight

Next Monday marks the start of ‘Fairtrade Fortnight’. The campaign this year encourages shoppers to ‘choose products that change lives’.

Addressing the injustices of conventional trade which traditionally discriminate against the poorest, weakest producers, the essence of Fairtrade requires companies to pay sustainable prices which must never fall below the market price.

Represented by the Fairtrade Foundation in the UK, there are 25 organisations around the world.

It was way back in 1994 that the mark was first launched in the UK – Cafedirect Coffee and Clipper Tea were some of the first products to bear the logo and are amongst a broad range of Fairtrade products available here at the Post Office Shop.

Fairtrade Fortnight began a year later aiming to address the injustices of conventional trade which have traditionally discriminated against the world’s poorest producers.

The spotlight for this event in 2015 is focusing on producers who grow some of Britain’s favourite commodities – including cocoa, sugar and tea – to show the difference it makes to producers’ lives.

The distinctive circular logo is perhaps the best-known ethical label in the world. In fact it is estimated that more than three quarters of us (78%) are aware that the logo stands for better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.

A Fairtrade registered licensee is a company that has signed a License Agreement with the Foundation meaning they are entitled to apply the Mark to specific products covered by the agreement.

We learn that estimated retail sales worldwide of these products exceeded £1.7bn in 2013 which was a 12% increase on sales from the year before.

However there is clearly still a considerable amount of work to do bearing in mind that just 1.2% of cocoa and less than 10% of tea globally is traded on Fairtrade terms.

 

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patrick.maddison@vowretail.com'



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