News Blue Badge Display Wallets

Published on August 25th, 2015 | by Rob Stebbings


Blue Badge Company Director Turns Down Dragons’ Investment Offers

After appearing on BBC2 series Dragons’ Den this week seeking £70,000 for a 7% equity in the Blue Badge Company, director Ellen Green eventually walked away from the Den empty-handed.

Yet the budding retail entrepreneur did secure an offer from more than one of the Dragons’ following her polished pitch which is no mean feat in itself. It signified just how impressed some of Britain’s most prominent business figures were with the range of living aids including Blue Badge Display Wallets which are available for next day delivery here at the Post Office Shop.


Having grabbed the attention of all the Dragons with the notable sales figures of Blue Badge Display Wallets to date, Nick Jenkins, Deborah Meaden and Touker Suleyman all made Ellen offers in return for a stake in the business. Having demonstrated the market potential for her hand made range of products as well as Ellen’s vision for the future of the Blue Badge Company, it appeared that she would secure the investment she sought.


However, further discussions with Touker Suleyman that would compromise the business’ Made in Britain proposition, combined with a failure to agree the amount of equity she would relinquish, eventually scuppered any deal being finalised.

Nevertheless, Ellen’s passion for providing disabled consumers with a range of attractive and colourful products whilst supporting people with learning disabilities could not be questioned; around 40% of the workforce at the Blue Badge Company either has a disability or is a primary caregiver.


Demand for blue parking badges

Disability affects a fifth of the population which is around 12 million people and there are 2.6 million blue badge holders in the UK who benefit from the scheme which enables people with disabilities to park closer to their destination.

According to Department for Transport figures, thefts of blue parking badges are rising which is not surprising considering that a badge is estimated to be worth at least £6,000 a year in saved parking fees – this figure is even greater in London where holders are exempt from the congestion charge.

The number of thefts of Blue Badges has soared from 656 in 2013 to 1,756 last year with criminals selling them on the black market or suing them for free parking. Under the Road Traffic Act, misuse of a Blue Badge is a criminal offence carrying a maximum fine of £1,000.


Although she couldn’t tame the Dragons in the Den and walked away empty handed, since filming the programme, Ellen has received £30,000 in funding from other sources.

*You can listen to Ellen Green who will be appearing on BBC Radio 4 this morning. She will be interviewed on today’s Woman’s Hour programme between 10.00am and 11.00am.


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