Published on November 29th, 2016 | by Michelle Roper-Shaw
Are You Ready for Small Business Saturday?
It is Small Business Saturday on 3rd December. Taking place a week after Black Friday, Small Business Saturday encourages us all to “shop local” and support local businesses.
The event is now in its fourth year in the UK and has become an established date in the calendar for businesses and consumers alike. Momentum has been building over the past few months and it is predicted that this will be the most successful Small Business Saturday to date.
Since 26th September, Small Business Saturday has been promoting one small UK business per day as part of the Small Biz 100 campaign. Meanwhile the Small Business Saturday Bus from A to B tour has been travelling up and down the country. It started on October 24th in Aberdeen and finished in Bournemouth last Friday, November 25th.
To encourage people to come out and support their local high street, councils are providing free car parking in many town centres. To find out more about events happening in your area, take a look at the Small Business Saturday website.
How to Make the Most of Small Business Saturday
If your business is looking to make the most out of Small Business Saturday, here are a few ideas:
Run a promotion or host a special event. Whilst most small businesses cannot compete with the Black Friday Frenzy, you can give your customers a more personal experience and in turn ensure repeat business.
Capture new leads. Giveaways and competitions are a great way of obtaining customer information, particularly in the form of email addresses. Also, they can help you get new followers and fans on your social media sites.
Make sure your website is up to date. Are your opening times correct on your website? Will your website cope with an increase in visitors? Is your business marked correctly on Google Maps? Is your delivery and returns policy clear? Have you included your Christmas returns information? Does your payment process work properly?
Support other local businesses in your area.Strength is in numbers and so follow, retweet and promote your fellow businesses. Even if they are in a totally different field, they can provide exposure to a whole new set of customers.
Get Ready for Small Business Saturday with the Post Office Shop
Once you have decided how to promote your business, make sure you are prepared for increased customer interest. With just under a week to go there is still time to make sure you have all the supplies you need to fulfil your orders, thanks to the Post Office Shop.
Small Business Saturday Checklist
Make sure you have Postal Scales to accurately weigh parcels. You want to ensure the correct postal costs are applied.
Ensure you have plenty of Stamps to hand so you can send promotional mailers and brochures to your customers in the run up to Christmas. This year’s Christmas Stamps designs feature a robin on the First Class Stamp and a snowman on the Second Class Stamp.
It is always a good idea to have plenty of rolls of tape close to hand for preparing parcels, fixing posters and other promotional point of sale displays. Luckily, the Sello Teddies are back this Christmas. So, when you buy the promotional pack of 6 rolls of Sellotape Original Golden Tape you will also find a cute little teddy bear in every pack.
Hand written labels or envelopes look unprofessional. Print out your labels and even customise them with your business logo so your customers are left with confidence about your brand. Avery have a wide range of Labels for Parcels and Packaging for you to choose from.
Finally, with Christmas just weeks away, take a look at our Last Posting Dates for Christmas page. It has all the details you need to make sure your correspondence and parcels arrive at their destination in time for Christmas Day, home and abroad.