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Published on November 11th, 2013 | by admin

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The Wonderful World of Bic

Surely Bic pens are one of the most recognised and trusted stationery brands for every day writing requirements that we’ve all used at some point in our day to day lives.

With that in mind we thought we’d delve into all things Bic and understand the origins of this iconic brand in the stationery world but also explore some of the more creative uses of ballpoint pens.

As the brain child of Marcel Bich and Edouard Buffard, Bic originated more than 60 years ago. In 1945 the founding partners developed a fountain pen and pencil parts in Clichy, France before the next landmark moment in 1950 which saw the launch of the Bic Cristal Ball Pen (a shortened version of the co-founders own name).

To illustrate the worldwide use of Bic Cristal Pens, around 2 million of these pens are sold around the globe each day. So why the broad appeal you might ask?

Well it’s a tried and trusted pen for everyday use and apparently a single Bic Cristal pen can write up to 2 kilometres. What’s more we’ve learnt that the ball in the nib of each Bic Cristal pen is made of tungstene carbide powder and a fatty additive – vitrified in an oven to become almost as hard as a diamond!

Proving the iconic nature of the Bic brand, it has evolved from just pens to represent a comprehensive range of stationery items including correction, marking, colouring & drawing as well as sticky notes and more as well as lighters and shavers.

And now we learn that Bic has inspired artists around the globe to take creative inspiration and produce drawings, portraits and even sculptures. There is even a permanent display of the Bic Cristal Pen on display at The Museum of Modern Art in New York.

Amongst the intriguing artistic creations we have discovered with the use of the trusty Bic pen, we have found a stunning collection of works produced by London artist James Mylne which focuses on the elegance and style of female icons from the 1940s, ’50s and ’60s. And if that wasn’t impressive enough we’ve also discovered some exquisite carpet designs drawn entirely with a Bic pen produced by French designer Jonathan Brechignac.

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patrick.maddison@vowretail.com'



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