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Published on December 22nd, 2014 | by admin

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Success Of Second Small Business Saturday

It has been claimed that independent businesses recorded sales of £504m during this year’s Small Business Saturday.  The UK’s second dedicated day for SMEs saw entrepreneurs across the UK hold events and offer discounts leading to sales £36m higher than those recorded in 2013.

Figures demonstrate that Small Business Saturday helped attract 16.5 million people to shop at local, independently-owned businesses where they spent £30.56 per person on average. This equated to a 20% increase in footfall or 2.7 million more shoppers.

It has also been revealed that in a third of instances, shoppers spent at least 25% more on Small Business Saturday than a typical Saturday.

Clearly demonstrating how Small Business Saturday has steadily been gathering momentum since it was launched in 2013, 15% more UK local authorities supported the campaign this year than last and sixty towns and cities provided free parking on the day to help entice shoppers.

Social media certainly seems to have played a part in the success of Small Business Saturday which was trending at number one on 6th December. We learn that over 3.5 million people viewed posts on the Small Business Saturday Facebook page and on Twitter more than 10,000 tweets were sent in support of the initiative using the hashtags #SmallBizSatUK, #ShopSmall and #SmallBusinessSaturday.

Although it actually originated in the USA back in 2010 on the first Saturday after Thanksgiving, it appears the message to ‘shop local’ is gathering year on year in the UK which will be music the ears of an estimated 5.2 million small businesses this Christmas as we go into 2015.

Further good news for small businesses was recently delivered by the Federation of Small Businesses last week when they announced that over the past quarter, a net balance of 4.4% of small businesses increased their headcount in the last quarter and firms are also optimistic about hiring in the first three months of the new year.

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patrick.maddison@vowretail.com'



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