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Published on January 10th, 2014 | by admin

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The Growth Of Internet Shopping

Almost one in five non-food items were bought online in December according to the latest figures from the British Retail Consortium (BRC).

The BRC has also revealed that a staggering growth of 19.2% was seen from a year ago in terms of internet purchases which apparently is the fastest increase in four years.

And its not just computers and laptops which are accounting for the surge in popularity of shopping online, its now also down to the increased use of smartphones and tablets too.

The figures from the British Retail Consortium show how Christmas online sales in different types of goods fared:

  • Online clothing sales accounted for 21.2% of sales in December – an increase of 3% from last year
  • Furniture and flooring products bought online represented nearly a third of all sales
  • Electrical goods and toys came in at 14.4%, a fall from November’s 15.5%

Our own poll of online shopping habits at the Post Office Shop revealed that price is the most important factor to consumers cited by 57% of those we asked however the BRC has also seen a growing influence of flexible delivery options.

BRC director general Helen Dickinson said: “More of us clicked into Christmas than ever before, with online non-food sales growth putting in its best performance since March 2010 and accounting for nearly 20% of spending.

“This Christmas we’ve seen innovative retailers using click and collect and other approaches to make a virtue of both their website and their physical shops. And that’s something we see growing in importance.

“The surge in the use of tablets and smartphones last year, together with the ever-faster delivery times achieved by an increasing number of retailers, has provided a new spur of growth to online shopping.”

David McCorquodale, head of retail at KMPG which is behind the figures, added: “Whilst store sales continue to flatline, online sales remain the main driver of growth for the sector, contributing nearly three quarters of the uptick in non-food sales in the last quarter of 2013.

“The winners this Christmas were those retailers with slick multichannel operations, who could offer consumers the flexibility to shop how, and when, they wanted to.”

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patrick.maddison@vowretail.com'



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