Published on August 21st, 2015 | by Rob Stebbings0
Blue Badge Company Set To Appear On Dragons’ Den!
Hand stitched stylish wallets specially designed for holding disabled parking permits have been a big hit in Post Office branches so now we are also stocking them here at the Post Office Shop.
The director of the Blue Badge Company, Ellen Green will be appearing on BBC Two’s Dragons’ Den at 8pm this Sunday to showcase these colourful collections to the multi-millionaire investors.
Ellen will be hoping to sufficiently impress Deborah Meaden, Peter Jones, Nick Jenkins, Sarah Willingham and Touker Suleyman to persuade them to invest their own money in the Blue Badge Company when she makes her pitch in the Den.
Gap in the market
Launched in May 2011 when it was known as White Space Designs, the business began when Ellen Green and her friend Camilla, a Blue Badge holder, decided to address the fact that there was a lack of attractive and colourful products available for disabled consumers.
In May 2013, Ellen bought out her business partner becoming sole director and shareholder of the Blue Badge Company as she followed her dream of bridging the gap between the mainstream market and the disability market.
In just four years, the company has gone from strength to strength having already sold more than 100,000 of its Blue Badge Display wallets across the UK. All the products are British made and the Blue Badge Company now produces over 1,500 Blue badge holder wallets a week.
The success of the company has led to an extended range to include walking stick bags, lap trays and wheat warmers and has grown from 1 to 20 employees under two years. Meanwhile, turnover has quadrupled in the same period from £64,000 to £250,000 and looks set to hit nearly £400,000 this financial year.
Providing jobs and training for people with limited work options, about 40 per cent of the Blue Badge Company employees either has a disability or is a primary care giver which ensures the team has a first-hand appreciation of various disabilities.
Blue Badge scheme
Blue Badge Permits provide on-street parking concessions for badge holders who travel either as drivers or passengers. Enabling people with disabilities to park closer to their destination, Blue Badge holders are also sometimes exempt from limits on parking times imposed on others. What’s more Blue Badge holders can park for up to three hours on single and double yellow lines so long as they are not causing an obstruction.
Displayed on the dashboard or facia panel of a vehicle, the Blue Badge scheme is an important service for people with severe mobility problems and they can be used whilst travelling abroad within the European Union (EU) and in some other European and non-European countries as well as throughout the UK.
There are 2.6 million blue badge holders in the UK who benefit from the scheme and with a fifth of the UK population having a disability, (that’s nearly 12 million people), Ellen will be hoping the market potential and innovative product range will persuade the Dragons’ to invest in the Blue Badge Company and help her ambitious growth aspirations become a reality; the Blue Badge Company hopes to be the biggest supplier and manufacturer of modern living aids in the next three to five years.