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Published on December 3rd, 2014 | by admin

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Black Friday And Cyber Monday Lead To Mass Shopping Spree

Last week, Black Friday led to a mass frenzy of shopping activity as consumers took advantage of some bargains in the lead up to Christmas. According to internet retail experts IMRG, an estimated £810m was spent online by British shoppers on Friday. Indeed internet spending on Friday was said to see the number of retail visits to websites amount to an astonishing 181m on Black Friday.

‘Black Friday’, so termed as it supposed to be when shops usually start to ‘go into the black’ to make a profit, is a growing phenomenon in the UK following in the footsteps of the US. In America, Black Friday marks the start of the Christmas shopping season, coming a day after Thanksgiving Day.

It was Amazon who first introduced Black Friday to the UK in 2010. And speaking of Amazon, it is now possible to get items ordered via ‘click and collect’ to one of 10,500 Post Office branches throughout the country.

Cyber Monday is also a very important day in the e-commerce calendar which dates back to 2005 when the phrase was first coined in America by the National Retail Federation to encourage people to shop online.

It is said to be the time that savvy shoppers have browsed the web for bargains over the weekend before making their purchasing decisions. Up until this year it has also been the biggest day for online transactions in the run-up to Christmas.

However, this year Cyber Monday has apparently been superseded by Black Friday as retailers reported stronger trading on Black Friday compared to Cyber Monday. This has led to retail experts claiming that Black Friday has secured its place as a staple of the UK retail calendar.

According to industry experts, when it comes to that Christmas shop, many shoppers are making their online shopping decisions even closer to Christmas this year as consumer confidence grows in receiving their items well before Christmas Day – either via home delivery or by the growing popularity of click and collect.

So don’t worry there is still plenty of time to buy all those Christmas Essentials, and here at the Post Office Shop we are particularly excited about the LEGO Stationery range we have available from this iconic brand.

 

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patrick.maddison@vowretail.com'



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